Visioning, Branding & Wayfinding Project

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In September 2014, the Town of Ware, with funding from the Edward and Barbara Urban Foundation, hired Arnett Muldrow & Associates (AMA) to work with us to accomplish four things:

  • Define a vision for Ware’s future (visioning);
  • Identify the image our community wishes to project (community identity and branding);
  • Perform a market analysis to define what Ware’s market area is and identify any gaps in our business mix; and
  • Design a wayfinding system to help residents, business owners, and visitors to find their way to various destinations in town

Arnett Muldrow & Associates visited Ware several times in 2014 and produced their Final Report and related products in 2015. Use the following links to access the materials. If you are looking for branding resources (logos, pictures, etc.), please read the Style Guide Brochure and Presentation below.

If you have any questions about the use of these materials, please contact either the Planning & Community Development Department or the Ware Business & Civic Association.